TikTok Shop

Create joy and sell more

Let your customers discover and buy your products the fun way.

Shopping, powered by

TikTok

TikTok Shop is paving an entirely new way for brands to authentically connect with creators and communities to grow their business and drive meaningful shopping moments.

Discovery

Entertainment meets commerce through authentic and relatable shopping content, that sparks inspiration leading to purchase.

Trusted Creators

Creators show up differently on TikTok, bringing a fresh take on shopping by helping brands build trust and influence through authentic content.

Engaging Communities

TikTok communities drive discovery and influence culture. Brands can build lasting relationships with users by tapping into these existing communities.

Easy & Safe Shopping

Revolutionising the shopping journey, from the For You Page to a safe and secure check-out, order management, and support all within the app.

Scaleable Ecosystems

Support for your business, no matter the size. From logistics to post-sale management, you’ll find the tools you need to grow.

TikTok Shop provides 4 native ways to shop

It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.

Live shopping

Shop directly from a LIVE by tapping the pinned products or browsing the shopping basket icon

Shoppable videos

Shop directly from a shoppable in-feed video by tapping the product link & basket icon

Product showcase

Shop directly from a brand or creator account and get access to products within the app

Shop tab

Let users find your product assortment, shoppable content, and promotion campaigns all in one place

TikTok Shop For You

Seller

Creator

Partner

Seller

TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.

Purchase & Conversion

With an all-in-app experience, there is no redirection to partnered shopping apps or websites, meaning higher conversion and sales.

Campaigns & Promotion

Get access to TikTok Shop’s platform campaigns and extensive selection of promotion tools.

Direct Creator Collaborations

Discover, communicate and collaborate with thousands of creators through our affiliate programme directly accessible on TikTok Shop.

Performance Analysis

Track performance, traffic, customer reviews and transaction data through TikTok Shop’s data dashboards

Creator

TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.

Quick and seamless experience

Browse, select and add your products into your in-feed videos and LIVE and start selling and track performance, in just a few taps.

An all in-app experience

From product selection to community building and selling, everything happens within the TikTok app.

A 360° Offering

Earn affiliate commission from products promoted in your content and contact brands directly to request access to free products to promote

Brand Partnerships and campaignss

Be connected to leading UK brands and gain access to potential long-term commercial collaboration opportunities

Partner

TikTok Shop enables partners to facilitate a range of services for sellers and creators to help them grow on the platform.

New leads and collaborations

Have the opportunity to collaborate with new brands/creators by tipping into the TikTok audiences

Training & development

Dedicated e-commerce and platform training to help usher you to growth

Rewards, Incentives & Commission

Unlock your earning potential

Partner

TikTok Shop enables partners to facilitate a range of services for sellers and creators to help them grow on the platform.

New leads and collaborations

Have the opportunity to collaborate with new brands/creators by tipping into the TikTok audiences

Training & development

Dedicated e-commerce and platform training to help usher you to growth

Rewards, Incentives & Commission

Unlock your earning potential

1 in 4

TikTok users are interested in buying from TikTok LIVE because they get to see the product (vs just seeing pictures).1

62%

of weekly TikTok users have engaged in ecommerce behaviour on TikTok.

1.5x

users are more likely to immediately buy something that they discovered on the platform in comparison to other platform users.3

Sources: (1)TikTok Marketing Science Global Growing TikTok in eCommerce Study (UK Results) 2022 conducted by Material May 2022 (n=549) (2)TikTok Marketing Science Global Shopping Ad Products Study 2022 (UK Results) conducted by Material February 2022 (n=1,550) (3) TikTok Marketing Science Global Retail Path to Purchase (UK Results) conducted by Material August 2021 (n=1,601)

TikTok Shop Academy

TikTok Shop Academy is the central educational hub for sellers and creators to learn best practices and steps to maximise their selling potential on TikTok Shop.

Affiliate Centre

The Affiliate Centre connects creators and sellers through creativity and commission. Sellers can link up with creators and pay commission on successful sales.

FAQ

1. What do I need to get started with TikTok Shop?

You need a TikTok Account or Phone/Email Go to Register to sign up Enter your personal/business information Choose your business type and submit relevant documents Wait for approval of your application review, 2-3 days Link bank account Upload products and sell online

2. How can I add my products to TikTok Shop?

After successful registration in TikTok Shop as a Seller, product information can be uploaded in the seller centre. Products uploaded need to be compliant with TikTok Shop product qualifications and UK regulations as unsupported products will be rejected. Learn More

3. How can I sell my products on TikTok Shop?

1. Work with creators to promote products. TikTok Shop Affiliate programme helps brands and sellers connect with creators through commission-based collaboration.

2. Go LIVE, Create Shoppable Videos, Product showcase

3. Get insights on products and sales performance in seller centre: reviews, analytics dashboard

4. How can I promote my products to TikTok Shop?

Discounts, vouchers, free shipping promotion/subsidies, incentive programmes Join campaigns ( get notified via newsletter about upcoming campaigns)

5. How can customers buy my products on TikTok Shop?

LIVE streams, short videos, showcase tab

Click on product and add to basket

Manage orders, order tracking, shipping, returns, and payment methods all within seller centre

TikTok for buyers

TikTok for sellers

TikTok for creators

Facebook

Sellers

Open a shop

Seller center

TikTok Shop Affiliate

TikTok Shop App Store

TikTok For Business

Creators

About Creators

Streamer Desktop

Affiliate Program

Support

Academy

Feature guides

Policy Center

CapCut Creative Suite

Music Distribution

tiktok shop